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TELE2 ACCELERATES USING Creatio’S CUSTOMER SERVICE OFFERING
The new initiative with Creatio was aimed at improving customer service, while ensuring Tele2 had the flexibility and scalability to support rapid growth.
Tele2 is one of Europe’s leading telecommunication companies, operating in 8 countries and servicing more than 40 million subscribers.
Tele2’s footprint includes both developing and mature markets. One of the most notable operations is in Russia. Since 2003, Tele2 has grown from a small local carrier to a market leader by prioritizing customer service. Today, in Russia, the subscriber base has reached over 40 million.
INNOVATION AND SPEED: ENABLERS OF TELE2’S GROWTH
The continuous growth left Tele2 with technology that no longer supported the company’s unceasing expansion. The telecommunication giant was tending to thousands of requests per day through four contact centers in various time zones; jeopardizing the customer experience was not an option. It was time to upgrade. Creatio was selected for its ability to quickly implement the software, its proven successful adoption rates and its belief in change acceleration.
Creatio PROVIDED THE TOOLS TELE2 WAS SEEKING TO DRIVE ACCELERATION
The ability to service clients through their preferred channel is a must for service-oriented Tele2. The unified database of Tele2 services in Creatio facilitates the work of the service agents and regulates service processes. Creatio’s technology enables Tele2 to swiftly process requests submitted via self-service portals, emails, phone calls, and the mobile application called ‘Tele2 Companion’. The request is then automatically routed to the most suitable agent through automatic case routing capabilities increasing not only the efficiency, but also the quality of the case resolution.
Tele 2 also integrated Creatio with Web Dealer (internal portal), Umbrella (contact center software) and a fault management monitoring software to orchestrate service processes.
“In the communications industry, loyal clients are the key to success.” – Dmitri Petlin, Head of Internal Service Operations at Tele2.
EVERY CUSTOMER DESERVES TO BE HEARD
The history of all reported events is tracked in the unified database via Creatio’s dashboards. This helps Tele2 monitor known problems and errors and easily identify pattern correlations. Tele2 is able to analyze the data by case resolution type, time spent on case resolutions, overdue cases, territories, service teams, etc. In addition to powerful analytics, Tele2 also leverages Creatio’s best practice business processes that include incident classification, investigation and resolution, incident closure and customer feedback collection.
With these key processes available out-of-the-box, the project implementation and migration of data was completed in less than 8 months.
“The flexibility and easy customization were the most attractive aspects for us in choosing Creatio,” explained Dmitri Petlin. “We were also impressed with the timeframes and high delivery standards guaranteed by the company.”
REVOLUTIONIZED CUSTOMER SERVICE
Due to the auto-case routing capabilities that quickly identify the appropriate agent by service type and territory, Tele2 has significantly accelerated the speed of case processing. Now, each request from a client is answered within 40 seconds. The level of customer satisfaction has reached 94% within only 3 months of the project implementation. Tele2 believes that respecting the customer’s time is key to a happy, loyal customer. And at the end of the day, it’s all about the customer.
“By deploying Creatio, we’ve quickly focused our employees to working as a team to maintain strong customer relationships with our clients while streamlining our internal and external service processes,” added Dmitri.